The aim of graubündenVIVA is to champion and preserve Graubünden’s heritage. The movement uses a variety of projects and events in the culinary and cultural fields to showcase specialities and traditions unique to the region.
Bringing regional heritage to a global audience
From designer furniture made from Graubünden wood to a shop selling 100% regional products and age-old traditions which have been reimagined, graubündenVIVA shines a light on all things local. With a range of exciting projects, events and platforms, the movement is helping to bring Alpine quality from Graubünden to national and international audiences.